For 150 years, American Standard has been more than just a name in the bathroom and kitchen industry; it’s become a meaningful presence in many households because of its quality, innovation, and timeless design that celebrate the everyday moments – whether it’s enjoying quiet me-time, completing morning or nightly regimen, or savoring precious moments with loved ones.
“We are proud to celebrate the 150th brand anniversary of our American Standard brand, honoring a legacy of trust and innovation built on a deep understanding of consumer needs and requirements. We have been improving homes around the world, designing purposeful bathroom and kitchen products that combine dependable yet inviting design with pioneering technologies. The brand refresh in 2023 with the focus on “LIFE. LOVE. HOME ” reinforces our commitment to inspire people to create a home they will love every day.” shared Antoine Besseyre des Horts, leader of LIXIL Global Design Asia.
In the Philippines, the iconic brand has also touched the lives of many Filipino families: “Since its inception in 1875, American Standard has always strived to transform the way people experience everyday living by creating products that are deeply inspired by life. This quality has resonated well with the Philippine market, that is why American Standard continues to be a trusted brand in the country,” explained Hermie Limbo, leader of LIXIL Philippines, carrier of American Standard in the Philippines.
To this day, American Standard maintains the same philosophy through its well-loved products including the Loven Collection – a complete line of bathroom products that are carefully designed to cultivate a space of love and comfort. Each product, from basin and shower mixers to countertop basins and toilets, is designed to mix and match seamlessly. Likewise, the Acacia Supasleek offers the best of design and technology with its basins and toilet that are designed in sleek lines to create a timeless, modern bathroom. The modern feel of the product is complemented by innovative HygieneClean technologies to ensure our hygiene, safety, and convenience in the bathroom.
Apart from these topnotch collections, American Standard offers product innovations that further elevate the bathroom experience. For example, the e-Lite offer safety and convenience with features such as auto seat & cover, pre-flush & auto-flush that automatically wet the inner bowl for a cleaner flush, deodorizer to neutralize odor, a dryer for hands-free drying in 4 temperature levels and a LED Night light that illuminates that inner bowl. Another product innovation is the wall-hung Aero-lite – a unique toilet design that sets a distinctive look to the bathroom.
In hand spray innovation, American Standard brings practicality with the DuoSTiX as it delivers two optimal sprays: the Jet Spray which blasts off tough stains perfect for bathroom cleaning while the Hygiene Spray can be used for personal cleansing. It offers Petal Pressure™ for gentle yet robust spray for personal cleansing or PressurePlus™ which enhances pressure for an invigorating shower. The WizFlo which also features the PressurePlus technology is designed with tapered nozzles to boost water flow, so there’s a steady and powerful stream every time one steps into the shower.
American Standard product innovations also address the brand’s sustainability goals. It can be seen in AccuFlo and AccuStream Sensor Faucet ideal for commercial or hospitality spaces as it features a front-facing sensor for intuitive use and low-flow aerators to conserve water when not in use.
Completing American Standard’s product innovation is the Color Fittings that allow customers to customize their bathroom spaces according to their tastes. Customers can choose different finishes for The Acacia Supasleek, Acacia E and Signature Collections, ranging from Polished Cool Sunrise, Brushed Hard Graphite to Matte Black.
On top of American Standard’s quality and innovative products, its 150-year feat was also made possible with the unyielding support of its partners and customers. Emily Besavilla, LIXIL Philippines’ retail and marketing leader affirms, “Our partners and customers have become the pillars of American Standard in the Philippines, so we’re constantly aiming to return their love and loyalty to the brand through promos and deals that are tailored to the Philippine market.”
As a gesture of gratitude, American Standard is celebrating with the AS150 Raffle Promotion, an exclusive promotion at all Wilcon branches nationwide offering shoppers the chance to win coveted prizes: 1 unit BYD Hybrid Electric Sedan, 1 unit Honda EM1 Electric Vehicle, 1 unit Xiaomi Mi e-bike, and 150 units of American Standard products (Duostix Hygiene Spray, Smart Washer Manual Bidet, and Neo Modern 3-Way Rain Shower).
Running until February 28, 2026, the promo entitles customers to one (1) raffle entry for every Php 10,000 single-receipt purchase of American Standard products at participating Wilcon branches.
Winners will be notified via their registered email and contact number and will also be announced on Wilcon’s official Facebook page. For complete details, visit Wilcon Depot PH.
But the celebration does not stop there. To mark American Standard’s 150th year, the brand brought its valued trade partners, industry professionals, and media friends together through the Partner’s Night dubbed “Inspired by LIfe.” The special event highlighted the brand’s heritage, inspiring showcases, and a glimpse into the future as American Standard ushers in a new era under its refreshed brand claim: Life. Love. Home.
“American Standard has long been a trusted presence in homes across the Philippines, the Asia-Pacific, and around the world — yet our work continues. We will strengthen the brand’s legacy by continuing to innovate, design with purpose and collaborate closely with industry partners, including architects and designers (A&Ds), to elevate everyday moments,” concluded Audrey Yeo, Leader, LIXIL Water Technology, APAC.
For more information, visit www.americanstandard.ph. Follow American Standard on Facebook (@AmericanStandardPH) and Instagram (@americanstandard_ph) for more updates.
