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Home»Press Release»Epson Philippines Reinforces Long-Term Commitment Through a Tree Nurturing Activity in Masungi Georeserve’s Legacy Trail
Press Release

Epson Philippines Reinforces Long-Term Commitment Through a Tree Nurturing Activity in Masungi Georeserve’s Legacy Trail

Lion's DenBy Lion's DenMarch 9, 2026No Comments3 Mins Read
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Epson Philippines Corporation (EPC) recently took part in guided tree nurturing activities along the Legacy Trail at Masungi Georeserve, reaffirming its continued commitment to sustained environmental action.

Masungi Georeserve is set within the country’s largest mountain range, the Sierra Madre. This plays a vital role in protecting Luzon from severe weather, sustaining biodiversity, and supporting surrounding communities. Safeguarding this landscape requires steady and long-term effort, making forest restoration a responsibility that extends well beyond a single visit.

In line with this, the activity centered on tree nurturing. Tree nurturing emphasizes ongoing care, monitoring, and protection to improve survival rates and support forest regeneration over time. Guided by Masungi Georeserve’s rangers, participants learned practical reforestation methods and saw firsthand how consistent stewardship strengthens ecological resilience.

This approach is reflected in the very name of the trail. The “Legacy Trail” represents hope that every visitor carries forward the knowledge and responsibility gained from the experience. Conservation does not conclude at the end of the hike. It continues in the daily choices people make and in the communities they influence.

The principle of continuity closely aligns with Epson’s own presence in the Philippines. For five decades, the company has built long-term partnerships while advancing innovation guided by its global “Engineered for Good” campaign. The framework underscores Epson’s belief that meaningful progress is achieved through consistent, measurable action sustained over time.

Masako Kusama, President and Director of Epson Philippines, emphasized this perspective.
“Tree nurturing reminds us that progress requires patience and responsibility,” Kusama said. “Through the Engineered for Good campaign, we remain committed to actions that create lasting value. We believe that building a legacy means continuing the work long after the moment has passed.”

The experience along the Legacy Trail reinforced a shared understanding between Epson and its partners that impact is not defined by scale alone, but by commitment that endures.

To commemorate the day, participants received special caps from New Era Cap Philippines crafted with REPREVE® recycled fiber, a material made by transforming post-consumer plastic into durable textile. By repurposing existing resources and reducing reliance on virgin materials, the caps reflected the same principle of responsible production introduced along the trail.

The caps serve as a practical reminder of the responsibility carried forward. Just as tree nurturing requires sustained care beyond planting, environmental stewardship calls for continued action beyond a single experience. Through partnerships and steady engagement, Epson remains committed to supporting efforts that strengthen ecosystems and help carry the Legacy forward.

To learn more about Epson and its activities head to Epson.com.ph.

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Epson Philippines Ogilvy Pam Cruz
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