Beautéderm Corporation has expanded its fragrance collection with the launch of two signature perfumes dedicated to longtime celebrity ambassadors Sunshine Garcia and Bulacan Vice Governor Alex Castro, celebrating more than a decade of loyalty, friendship, and shared success with the brand.
Held at the Beautéderm Corporate Center in Angeles City, Pampanga, the launch was led by Beautéderm founder and CEO Rhea Anicoche Tan, who described the new fragrances as a tribute to two of the company’s original endorsers who have remained part of the Beautéderm family since 2013.
“We express our gratitude to Sunshine Garcia and our Vice Governor Alex Castro, our OGs since 2013. They have grown to be significant figures in Beautéderm’s success, so we have developed fragrances for them,” said Tan.
She emphasized that Beautéderm has always placed genuine relationships at the center of its business.
“Here at Beautéderm, we value personal relationships and genuine connections. We believe that Sunshine and Alex deserve their own perfumes under our brand. Aside from smelling good, they remind us that the true scent of success is a friendship built on love and sincerity.”
The event also marked another milestone for Garcia and Castro as Beautéderrm unveiled their first-ever billboard along NLEX as part of the celebration.
Garcia became emotional as she thanked Tan for her unwavering support through the years.
“Thank you sa lahat ng pumunta rito, and thank you Ate Rei. Thank you sa love at support mo sa amin. Iba ka talaga,” she said.
Castro likewise reflected on his 13-year journey with Beautéderm, saying he witnessed the company’s growth from its early years.
“It’s an honor na maging part ako ng Beautéderm. Nagsisimula pa lang kami pareho noon. Ngayon, may sarili na kaming perfumes at billboard pa. Sobrang nakaka-touch,” he shared.
For the public servant, loyalty remains the greatest lesson he has learned from his partnership with the brand.
“In a world na parang nawawala na ang loyalty, pinapatunayan ng Beautéderm na puwede pa ring maging loyal sa isa’t isa. Kahit sa relationships, friendships, o negosyo, may mga taong mananatiling totoo. Mahal ka namin, Ate Rhea.”
Garcia echoed the same sentiment, saying that loyalty naturally comes from experiencing genuine care.
“Hindi mo basta ibe-betray ang taong nagtiwala sa’yo at tumulong sa’yo noong nagsisimula ka pa lang. Kaya mahal na mahal namin si Ate Rei dahil totoo ang pagmamahal niya sa amin.”
Leading the newest Beautéderm Parfums collection are Sunshine, a refined fragrance that exudes confidence through elegant notes that develop beautifully on the skin, and Alex, a scent designed for individuals who embrace optimism while creating an uplifting aura without being overpowering.
Completing the collection are four additional fragrances:
- Bespoke – artistically crafted using premium European fragrance oils for perfume lovers who appreciate creativity and confidence in every bottle.
- Rein – a refreshing blend of bright citrus and clean neroli that leaves a smooth and sophisticated finish.
- Rei – a sweet yet elegant fragrance with comforting depth, inspired by Beautéderm founder Rhea Tan.
- Audrey – a radiant scent that balances brilliance and softness while celebrating self-expression.
During the launch, Tan emphasized that Beautéderm’s continued growth after 16 years has been built not only through products but through authentic relationships with its ambassadors.
For Garcia and Castro, Beautéderm has evolved beyond a brand into an extended family—one that has supported them through both their professional careers and personal lives.
The newest Beautéderm Parfums collection is now available in Beautéderm stores and branches nationwide, offering fragrance lovers six signature scents inspired by confidence, gratitude, individuality, and lasting friendships.
