CIMB Bank Philippines completes the adaptation of the new Moving You Forward brand promise in the country, aligning with its Malaysia-based headquarters’ brand refresh rollout and reaffirming its commitment as an enabler of progress in the lives of Filipinos.
This new brand direction reinforces the commitment of CIMB Group, which has presence in 10 countries covering ASEAN and key global financial hubs including the Philippines, to enable customers, businesses, and communities to achieve their goals. This promise is anchored in CIMB’s core purpose of “advancing customers and society,” and marks the next evolution of the Group’s brand journey.
Moving You Forward serves as a unifying brand movement that brings the CIMB Group’s entities together under a shared thematic direction. It aims to deliver a consistent and distinctive brand experience while remaining locally relevant to all customers.
Moving You Forward: An evolved brand promise
For almost a decade, CIMB Bank PH has worked to make banking more accessible through digital financial solutions designed around the needs of Filipinos. Today, over 10.6 customers have opened their own bank accounts with ease, grown their savings through competitive interest rates, accessed legitimate credit products for the first time, and enjoyed convenient banking transactions – all within the CIMB Bank PH mobile app.
“At CIMB, we understand that progress as a journey is personal, and we want to play a more active role in helping our customers move forward at every step,” said Vijay Manoharan, CEO of CIMB Bank PH. “This is why we continuously innovate our offerings and enhance the banking experience – to give our customers the tools, opportunities, and support they need to make meaningful strides toward what matters most to them. Through Moving You Forward, we affirm our commitment to being an enabler of progress and help turn their aspirations into reality.”
From building savings and growing wealth, to starting a business or reaching life’s next milestone, customers can count on CIMB Bank PH to support them along the way. Through accessible financial solutions, the Bank aims to make every step of the journey more rewarding and attainable.
CIMB Bank PH was also recognized this 2026 by prestigious financial publication and award-giving body The Asian Banker with two accolades that highlight the Bank’s efforts to make banking more accessible and convenient, whenever and wherever customers need it. Its ecosystem of partnerships was named Best Embedded Finance Initiative in the Philippines, while CIMB Pay, a QR Ph-powered feature that enables convenient cashless payments on the CIMB Bank PH mobile app, was recognized as the Best Digital Payments Initiative in the Philippines.
As CIMB Bank PH continues to innovate and expand what’s possible in digital-only banking, it also remains focused on enabling more Filipinos to take charge of their financial journeys and progress with confidence.
