GMA Network continued to maintain its dominance in television ratings across all timeblocks in the viewer-rich areas of Urban Luzon and Mega Manila in May, based on data from Nielsen TV Audience Measurement, the industry’s widely trusted ratings service provider. Urban Luzon represents 77 percent of all urban TV households in the country, while Mega Manila accounts for 60 percent.
During the covered period (with May 22 to 31 based on overnight data), GMA led competition in total day ratings in Urban Luzon with a household audience share of 38.9 percent, ahead of ABS-CBN’s 30.3 percent by 8.6 points and TV5’s 7.7 percent by 31.2 points.
GMA posted double-digit margins over rival networks in its Mega Manila bailiwick with a 40.9 percent total day average, besting ABS-CBN’s 27.1 percent by 13.8 points and TV5’s 8.2 percent by 32.7 points.
In National Urban Television Audience Measurement (NUTAM), GMA maintained its strong ratings performance in the daytime blocks. GMA registered 30.5 percent in the morning block, versus ABS-CBN’s 29.3 percent and TV5’s 12.2 percent. GMA was also ahead of competition in the afternoon block with 36 percent against ABS’s 35.6 percent and TV5’s 7.4 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies. GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
