Aligning with Ricketts’ battlecry of “Bawal Kumopya” (literally translated as “Copying is prohibited”), TFC tapped the cast of its top-rating primetime teleserye, “Walang Hanggan”, who willingly gave their time and effort to the production of the “Bawal Kumopya” public service announcement. Coco Martin, Richard Gomez, Dawn Zulueta, Julia Montes, Paulo Avelino and Joem Bascon all joined hands (and crossed their arms) in a united front for the war against piracy.
The “Bawal Kumopya” PSA was launched at the One Kapamilya Go sa California’s Great America held last September 16. Before 10,000 people, the video was unveiled, with Adobo Nation’s co-host Lee Robin Salazar and WBC Latino Flyweight and Super Flyweight Champion Glenn Donaire with his family and management introducing the campaign and enjoining all to remember the campaign’s battlecry. The campaign launch, the PSA and “Bawal Kumopya” t-shirts were huge hits at the event. The campaign has aired globally on TFC and will be rolled out in various TFC events around the world.
