February 2025, Pernod Ricard Philippines, a leading producer of premium wines and spirits, proudly announces the rollout of its digital label initiative across its entire brand portfolio. This pioneering move aims to provide Filipino consumers with transparent, accessible information to help them make well-informed and responsible drinking decisions.
Recognizing the increasing demand for transparency, Pernod Ricard is integrating QR code-enabled digital labels on all brands, such as Beefeater Gin, Jameson Irish Whiskey, Ballantine’s Scotch Whisky, Chivas Regal, and Absolut Vodka. These QR codes, printed on the back labels, will lead consumers to dedicated webpages offering comprehensive product information, health guidelines, responsible drinking advice, and more.
Empowering Filipinos Through Information
In today’s fast-paced world, Filipino consumers seek easy access to reliable product information. With our digital labels, we’re making this possible by providing key details at their fingertips,” shared Hadyu Ikrami, Head of Legal, Public Affairs, Communication and S&R, Pernod Ricard Philippines. “This initiative supports the Philippines’ digitalization efforts while reinforcing our commitment to responsible drinking. By providing consumers with easy access to essential information, we empower them to make informed choices and enjoy convivial moments responsibly”.
What Filipino Consumers Can Expect:
Product Transparency: Detailed information about ingredients and alcohol content.
Responsible Drinking Tips: Guidelines on alcohol consumption aligned with local health recommendations.
The digital label initiative is now fully available across all Pernod Ricard brands in the Philippines, making it the first major rollout by a global wine and spirits group.
Commitment to Responsible Drinking
Pernod Ricard Philippines has long championed responsible drinking campaigns, such as the widely recognized “Drink More Water” campaign, which encourages consumers to stay hydrated and pace themselves when consuming alcohol. The introduction of digital labels furthers this mission, reinforcing the company’s dedication to reducing harmful drinking.
This initiative underscores Pernod Ricard’s global strategy of corporate premiumization—creating meaningful social interactions through responsible and informed consumption.
