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Home»Press Release»Samsung Reimagines TV at Home with New AI-Powered Screens
Press Release

Samsung Reimagines TV at Home with New AI-Powered Screens

Lion's DenBy Lion's DenMay 31, 2025No Comments4 Mins Read
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Samsung revealed its much-awaited 2025 lineup of AI TVs and sound devices during the exclusive preview at The Podium Hall in Ortigas, designed to enable Filipinos to enjoy more personal and seamless experiences at home. Building on years of refining its AI innovations, Samsung returns with more advanced and more intelligent screens that personalize and enhance everyday living, this time powered by Samsung Vision AI.

With the core focus of utilizing AI to enhance the user experience across every touchpoint, the global number one brand for 19 years transforms the TV into a hub of smart solutions, catering to all lifestyles and addressing various needs. Through its breakthroughs in AI TV technology, the new models will deliver meaningful and useful AI technology to its users, ultimately simplifying, enhancing, and empowering the lives of every kind of Filipino across the country.

Envisioning Personalized, Elevated Experiences with Vision AI

Now powered with Samsung Vision AI, the new AI TVs become the gateway to richer, more enhanced experiences at home. As part of its goal of creating a better future for all, Samsung introduced meaningful AI technology in the form of its TVs, which serve as a companion to rely on, evolve according to their specific needs, and put the user in control of their day-to-day life.

“With Vision AI, Samsung is taking things to a whole other level,” said Samsung Philippines Head of AV Business Chris Almazan. “As we start this new chapter for Samsung TVs, we are excited for you to witness the power of you and AI and how these screens connect entertainment, personalization and lifestyle solutions that adapt to you, enhancing everyday experiences.”

Making the Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI’s suite of intuitive AI-powered features enables the TV to seamlessly integrate into various lifestyles, empowering users to do more and live more at home.

From more immersive viewing to effortless home monitoring, Samsung’s AI TVs powered by Samsung Vision AI take smarter living to the next level, no matter the lifestyle. From AI Picture and Sound that create immersive viewing to Universal Gesture that allows for easy control of the TV without a remote, the TV takes smarter living to the next level.

Samsung’s 2025 TV Lineup: Exploring Limitless Possibilities Through AI

The lineup, comprising Neo QLED 8K, Neo QLED, QLED, Samsung OLED, and The Frame models, delivers not only lifelike, vibrant visuals and symphonic sound but also new AI-powered features that add value to one’s daily life. With new and improved features, Samsung’s new AI TVs bring limitless possibilities to life.

The flagship Neo QLED 8K boasts impressive performance, powered by the new NQ8 AI Gen3 Processor. Samsung’s most advanced yet, the NQ8 AI Gen3 Processor upscales content to 8K resolution while maintaining sharp and smooth picture quality. Meanwhile, the TV’s anti-glare technology minimizes reflections in bright environments, providing crystal-clear visuals without distractions.

Meanwhile, Samsung Real QLED TVs produce a billion shades of color, thanks to their real quantum dot technology, which delivers better color accuracy, brightness, and viewing angles. Certified as authentic QLED technology, Samsung’s QLED TVs contain genuine quantum dot film made of cadmium-free quantum dot materials for a safe viewing environment.

As a market leader in OLED TVs, the new Samsung OLED promises smoother and faster gameplay with a 165Hz refresh rate. The Motion Xcelerator 165Hz ensures crisp visuals at unbelievably fast speeds and smooth motion performance for VRR games.

With the expanded Art Store featuring more than 3,000 artworks from leading museums and galleries, The Frame becomes a canvas that seamlessly blends with the home’s interior.

As Samsung introduces its new AI TVs, Samsung bridges closer to achieving its aim of bringing meaningful AI to Filipinos. “With Samsung technology, our customers can have intelligent, personalized experiences that have a tangible, positive impact in their everyday lives,” said Samsung Philippines Head of Corporate Marketing Yna Quimson.




Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999 and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph.

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Erika Garcia Samsung Samsung Exclusive Media Preview
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