“Walang Hanggan” continues to dominate the whole country as the number one program, hitting an average national TV rating of 39.2%, followed by leading weekend program “MMK” with a close 38.2% and royal teleserye “Princess and I” with 36.6%.
“TV Patrol,” on the other hand, is still the undisputed and number one primetime newscast as it scored a national TV rating of 31.8% as opposed to rival “24 Oras” with only 17.5%.
ABS-CBN’s morning drama series “Be Careful with Heart” topped all daytime programs, including independent blocktimer “Eat Bulaga” which only hit an average of 15.8%. The drama series secured the last spot in the top 15 with an average national TV rating of 19.7%.
Weekend programs also proved to be strong contenders in the ratings game as they occupied the 5th to 10th slots in the top 15. These includes “Wansapanataym” (31%), “PBB Teen Edition 4 (Saturday)” (26.6%), “Rated K” (26.5%), “Kapamilya Deal or No Deal” (25.3%), “The X Factor Philippines (Saturday)” (24.8%), and “Goin Bulilit” (24.3%).
Other Kapamilya programs in the top 15 are “Lorenzo’s Time” (22.7%), “Aryana” (22.7%), “Sarah G Live” (20.4%), and “TV Patrol Weekend” (19.8%)
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.
