For the period July 1 to 31 (with the dates of July 27 to 31 based on overnight data), GMA significantly reduced ABS-CBN’s lead in NUTAM (National Urban Television Audience Measurement) to just 0.5 percent with its 33.4 percent total day household audience share, and outscored TV5’s 11.5 percent by 21.9 points.
GMA grabbed the lead in the morning time block as it recorded a 32.4 percent audience share, outscoring ABS-CBN’s 29.1 percent by 3.3 points and TV5’s 12.4 percent by 20 points. Moreover, GMA more than tripled its lead in the afternoon block in July with 5.6 points relative to June’s 1.6 points, with a 35.4 percent audience share as against ABS-CBN’s 29.8. It also led TV5’s 12 percent by 23.4 points. GMA likewise improved its shares in the evening block to 32.3 percent from the previous month’s 31 percent.
Furthermore, GMA maintained its strong performance in Urban Luzon and Mega Manila with much wider margins over rival networks across all day parts including the much-contested primetime block. Urban Luzon and Mega Manila account for 77 and 60 percent of all urban TV households in the country.
GMA reigned supreme in Urban Luzon with a 36.9 percent total day audience share, ahead of ABS-CBN’s 29.9 percent by 7 points, and TV5’s 10.8 percent by 26.1 points. The Kapuso Network also remained unrivaled in Mega Manila with a 38 percent total day audience share, outperforming ABS-CBN’s 27.8 percent by 10.2 points and TV5’s 11.4 percent by 26.6 points.
GMA also ruled the overall list of top programs (including specials) in Urban Luzon and Mega Manila with 19 Kapuso programs (out of 30) making it on both lists. Among the shows that scored top ratings in the two areas are Magpakailanman, Kapuso Mo, Jessica Soho, GMA Blockbusters, Niño, My Destiny and 24 Oras. Magpakailanman, the weekly drama anthology hosted by esteemed broadcaster and GMA News pillar Mel Tiangco, led all Kapuso shows in the NUTAM, Urban Luzon and Mega Manila lists; while securing the top spot in Mega Manila.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS. Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
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