YouTube Turns Commercials into Viral Videos
And speaking of commercials and potential sponsoring companies, they now compare the average number of fans on Facebook, YouTube, and Twitter to see if a television show is popular. Television has always had commercials, but social media and the Internet have changed the way they’re presented. For instance, companies are always trying to come up with commercials that’ll turn into viral videos on YouTube. This is a great advertising strategy because it gets people to remember the show.
Another trend is for commercials to invite viewers to connect with them on social networks. The goal of commercials is no longer just to advertise products. It’s to create a loyal fan base on social media, too. And ALDUB is not an exception on this scenario as they already scored two major companies who tapped them in a TV Commercial, also engaging into Twitter upon the launch.
https://www.youtube.com/watch?v=T4CDkyAY4x4
The first-ever commercial of ALDUB is McDonald’s Philippines, entitled as ALDUB Ko To, making a trend on twitter with the hashtag #ALDUBForMcdoTVC. While their second commercial launched is Talk N’ Text, a local telecommunications company, that has made also its debut on Twitter with the hashtag
This is now an indication that, in-order for a TV show to get potential good ratings and cross-platform viewership, it needs to generate activities on social media.
