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Cult favorite K-beauty brand Innisfree is finally in Manila!

  • innisfree’s first store in Manila is located at SM Mall of Asia.
  • Guests were treated to a number of surprises during its grand opening.
  • innisfree’s best-sellers were showcased during the event.

After 18 years of global expansion, innisfree has finally launched its first store in the Philippines located at SM Mall of Asia.

During the grand opening of the store, a select group of K-Beauty enthusiasts were treated to a unique Jeju island themed experience that stayed true to naturalism oriented innisfree – where blossoming green tea fields lie next to the Sareoni forest in the Jeju sea.

Guests also got the chance to be the first ones to check out the display areas that showcased best sellers like the highly coveted Green Tea Seed Serum, a moisturizing serum that locks in moisture in 3 seconds, the anti-aging nutrient enriched Orchid Enriched Cream that reduces the appearance of wrinkles and improves skin tone, the Super Volcanic Pore Clay Mask – a 10 in 1 Clay Mask that provides intensive care for various skin concerns and the refreshing My Real Squeeze Mask that leaves the skin bright and moisturized.

Lucky guests not only got first dibs on innisfree natural products but were also given a chance to experience opening day exclusive activities like a VR date with supreme Oppa Lee Min Ho, while having a personal Oppa beside them.

As an innovative beauty brand and one of the fastest-growing brands in the AMOREPACIFIC Group, offers innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island.

Thanks to its volcanic origins, this fertile oasis has a unique ecosystem of powerful ingredients to nurture beautiful skin. With the wonders of nature at the heart of innisfree, they take great care to preserve and protect the environment in all that they do, practising green living and supporting causes that give back to the Earth and the community.

“In today’s culture, Filipinos are naturally drawn to Korean influences, especially the K-beauty skincare regimen. With our brand, we are excited to offer our Pinoy consumers skincare with quality selection of products and green sustainable practices. We are also committed to expanding and establishing a long-term presence here.” said Stephen Lee, Brand General Manager of innisfree, Amorepacific Philippines.

For more updates on events and promos, stay tuned to innisfree’s official facebook page @innisfreephilippines, Instagram @innisfreephilippines and website


Written by Irally Cariaso

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