Network leadership in 2018 was still a split between the two largest TV stations in the country; ABS-CBN and GMA Network.
At the start of 2019, the rival networks both claimed leadership in terms of ratings for the past year.
ABS-CBN which uses Kantar Media Research reported 45% ratings for 2018, 7% higher than GMA Network’s 32%.
The Kapamilya network also shared its winnings in the geographic segments with Total Visayas claiming the lead at 53% vs GMA Network’s 26%.
Total Mindanao followed at 52% against 28% ratings and Total Luzon with 40% vs 35% ratings.
Metro and Mega Manila on the other hand, were also winning segments for ABS-CBN as it registered 42% vs 26% and 36% vs 34% ratings respectively.
Meanwhile, using AGB Nielsen report, GMA Network also claimed leadership for 2018 with 40.8% ratings, 3.3% higher than archrival ABS-CBN with 37.5%.
And just like ABS-CBN, the Kapuso network also boasted on its lead in geographic areas.
GMA Network dominated Mega Manila gathered 47.7% compared to ABS-CBN’s 28.7%. Urban Luzon also went to the Kapuso network at 45.95 vs 31.5%.
Meanwhile, using month over month data collected by LionhearTV, ABS-CBN won biggest in November based on Kantar Media. ABS-CBN scored 14% higher than GMA Network at 45% vs 30%. Its lowest on the other hand was registered in July and September where it scored 11% higher than Kapuso network at 44% vs 33%.
ABS-CBN is led by its primetime programming block where FPJ’s Ang Probinsyano continues to reign.
GMA Network meanwhile registered its best ratings in February with 43.6% vs ABS-CBN’s 37.9% or a margin of 5.7% based on AGB Nielsen report.
The weakest for the Kapuso were April and November but it managed to overtake Kapamilya by only 1.1% at 39.7% vs 38.6% and 38.6% vs 37.5% respectively.
GMA Network’s ratings success was buoyed by its top rating magazine show Kapuso Mo Jessica Soho.
ABOUT: By The Numbers is a weekly column written by Ron Mia (@rojan88 on Twitter, @akosirojan88 on IG, Ron.Mia on Facebook), a Blogger by night and Data Analyst by day.
The column focuses on analyzing TV shows based on their survey numbers. A detailed, no holds barred analysis of what’s hot and what’s not in the world of television.
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