- Kantar Media regularly supply TV ratings with data coming from Urban and Rural Philippines
- Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population
ABS-CBN is still the most watched TV network nationwide that delivered top news stories and compelling, values-laden programs last May, registering an average audience share of 44% versus GMA Network’s 31%, according to data from Kantar Media.
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ABS-CBN also conquered all time blocks in May, particularly in primetime where it recorded an average audience share of 47%, compared to GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also successfully ruled the morning block (6 AM to 12 NN) with an average audience share of 34%, versus GMA’s 30%; the noontime block (12 NN to 3 PM) with 43%, beating GMA’s 31%; and the afternoon block (3 PM to 6PM) with a whopping 50% or 20 points higher than GMA’s 30%.
Likewise, ABS-CBN also reigned supreme in urban and rural areas, as it earned 42% versus GMA’s 24% in Metro Manila; 36% versus GMA’s 31% in Mega Manila.
39% over GMA’s 34% in Total Luzon; 53% versus GMA’s 25% in Total Visayas; and 51% versus GMA’s 28% in Total Mindanao.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.