The Philippines being in one of the world’s longest lockdowns drove digital adoption and raised consumers’ minimum expectations of brands and brand experiences. Amid that environment, Ogilvy Philippines was named 4As Digital Agency of the Year, and Digital Excellence in Innovation for 2021. This was on the heels as well of securing a Bronze APAC Effie in Branded Utility for recent work on the Nestlé MILO HomeCourt campaign.
“At Ogilvy, we believe that digital transformation shouldn’t be centered on technology, but centered on the consumers who are at the heart of our brands. This transformation is rooted in the way we use data and technology to achieve a greater understanding of our consumers,” said Elly Puyat, Ogilvy Group Philippines CEO.
“Because the landscape keeps shifting, we need to keep asking: how did customer behaviors change? Are there new pain and delight points? What will be the impact to our business? We go to the core of what makes brand experiences work for the consumer and build clients’ businesses around that. From there, creatively responding enables borderless and future-proofed growth. How we work also happened to earn us the 4As Digital AOY and Digital Excellence in Innovation.”
Meanwhile, on the APAC Effie award: “For Ogilvy and our client partners at Nestlé
MILO, the MILO Home Court program was a testament to living our brand purpose of nourishing ambitions and building champions in life. We made sure that Filipino families, regardless of restrictions, are continuing on their champion journeys at home,” said Mike Garcia, Ogilvy Group Managing Director. Strong customer understanding, strategic data discipline, and creative technologies—these build brand-consumer relationships that are for keeps.
