On May 15, Mr.DIY Philippines has an exciting announcement that the beloved Team Kramer is the brand ambassadors for the country’s leading retail chain.
“This is the perfect time for us to get an ambassador, a face for Mr.DIY,” explained Mark Charles Salecina, the senior marketing manager of MR.DIY Philippines, emphasizing the company’s more than 300 stores nationwide.
The goal is to ensure that before launching the campaign with Team Kramer, all Filipino families already feel a deep connection with Mr.DIY.
It is evident that Mr.DIY Philippines selected Team Kramer not just for their celebrity status, but for their genuine and relatable nature. Salecina highlighted that Team Kramer are real people off-camera, much like Mr.DIY—an everyday store that caters to the needs and wants of whole families.
Appointing Team Kramer as brand ambassadors was carefully considered.
CEO Roselle Andaya described it as a strategic move aligned with the company’s goals and values.
Andaya expressed the desire for a long-term relationship with Team Kramer, highlighting the seriousness and commitment behind this collaboration.
Team Kramer, a prominent Filipino family consisting of Doug Kramer, his wife Chesca, and their three children—Kendra, Scarlett, and Gavin—have captured the hearts of many through their genuine and heartwarming presence on vlogs and social media.
Due to the strong family values and relatability, Team Kramer is the perfect fit for Mr.DIY Philippines. Their appointment as brand ambassadors is expected to solidify Mr.DIY’s position as the go-to destination for Filipino families.
According to the family patriarch, Doug Kramer, “When we discovered all of these things, we were very domesticated during the lockdown. There’s actually a Mr.DIY branch very near our house – it’s at Primark, Ortigas Extension. – We are happy to know that they had such a wide variety to cater to all of our hobbies as a family, imagine a one stop shop for a family. That’s why we are very proud to receive the news that we are the new ambassadors, and the first in the Philippines.”
Mr.DIY Philippines has always been committed to providing affordable and quality products. With Team Kramer as their partners, this commitment will be reinforced and amplified.
Salecina confirmed that advertisements featuring Team Kramer will be displayed along EDSA to Davao, with radio commercials nationwide and in-store advertisements. “We will do that for the entire year, and until next year. So watch out for it.”
As we eagerly anticipate the official launch of the campaign featuring Team Kramer, it is clear that this partnership will make waves in the retail industry. Mr.DIY Philippines’ decision to collaborate with Team Kramer reflects their dedication to serving the Filipino community, one family at a time.
