As of January 7, Sunday, the Metro Manila Film Festival (MMFF) 2023 has achieved a significant milestone by surpassing the PHP 1 billion mark in gross sales.
This impressive feat has led to calls from the public to extend the festival’s run, reminiscent of the festive Christmas season with long queues at cinemas on the festival’s last official day.
The enthusiasm and support from Filipino moviegoers are evident in the overwhelming success of the MMFF, with the hashtag #ExtendMMFF trending on social media platforms. This achievement showcases the anticipation and eagerness of the audience to experience and enjoy the diverse array of films featured in the festival.
One notable success story is the film ‘Rewind’ from Star Cinema, APT Entertainment, and Agosto Dos, starring Dingdong Dantes and Marian Rivera. While exact figures were not provided, the film has reportedly earned nearly PHP 600 million. The competition has been fierce, with ‘Rewind’ maintaining a significant lead over other films.
The success of films like ‘Rewind’ underscores the importance of creating quality films, putting in the effort to enhance their appeal, and having dedicated actors actively promote them. Despite not receiving any awards, the positive sentiments from the audience continue to drive interest in the movie.
The film ‘Mallari,’ featuring Piolo Pascual, has also made a significant impact, reaching Warner Bros for distribution. The film’s success has been boosted by the recognition garnered at the ‘GomBurZa’ and ‘Firefly’ awards, contributing to increased box office sales and additional screenings.
Noteworthy films like ‘GomBurZa,’ with its historical significance, and ‘Firefly,’ with its simplicity and relatable story, have resonated with audiences. The touching mother-and-son story portrayed by Sharon Cuneta and Alden Richards in ‘Family of Two’ has also found a place in the hearts of viewers.
While the top-grossing films are likely to include ‘Rewind,’ ‘Mallari,’ ‘GomBurZa,’ ‘Firefly,’ and ‘Family of Two,’ all ten entries have made valuable contributions to the festival’s success. As the 50th year of the MMFF approaches in 2024, expectations are high for another impressive lineup of films.
Acting Chairman Atty. Don Artes of the Metropolitan Manila Development Authority (MMDA) is undoubtedly pleased with the current success of the MMFF, as reflected in his joyful demeanor.
