After setting a strong precedent with its 2025 debut, Puregold officially kicked off its 2026 Hakot Relay series in Iloilo, bringing a high-energy opening leg while providing practical value for communities across the Visayas.
Held on April 25 along Iloilo Sunset Boulevard, Puregold brought its Hakot Relay Iloilo to life, combining its signature race experience with live performances from crowd-favorite Pinoy hip-hop artists Skusta Clee and Flow G. As the first of three nationwide stops, the Iloilo leg signaled a more expansive rollout for the Hakot Relay in 2026.
A steady stream of participants moves along Iloilo Sunset Boulevard as the Puregold Hakot Relay Iloilo kicks off its opening leg.
Finisher medals await participants of the Puregold Hakot Relay upon completing the race.
Participants walk along the track of the Puregold Hakot Relay, carrying their hakot bags filled with grocery items from the race.
Smiles and conversation are seen along the route as runners carry items gathered throughout the Puregold Hakot Relay.
The Puregold Hakot Relay brings together participants of all kinds, including families taking part along the route.
Participants from across the region—including Bacolod, Cebu, Antique, and other parts of Panay—made their way to Iloilo, taking part in the activities. For many, the experience went beyond participation, offering the opportunity to secure essential groceries at a time when rising fuel costs and increasing prices of everyday goods continue to impact household budgets.
Energy builds as runners move forward from the starting line at the Puregold Hakot Relay.
A lively moment unfolds among friends taking part in the hakot relay, with various grocery items in hand.
From everyday goods to bulk items, participants carry their haul along the route during the race.
Rows of filled Puregold Hakot Relay bags are lined up ahead of distribution during the event.
Beaming smiles and a full bag of goods reflect the experience at the Puregold Hakot Relay Iloilo.
Vincent Co, President of Puregold Price Club Inc., shared that the initiative reflects the brand’s continued commitment to creating community-driven programs that benefit Filipino households.
“We want to create experiences that bring people together while also delivering real value to our communities—something that reflects what Puregold stands for. The Hakot Relay is one way we’re able to connect with Filipinos by giving them something they can both enjoy and take home, especially at a time when basic needs matter even more. We look forward to sharing this to more areas and reaching even more customers,” he said.
A wide selection of goods from Puregold is prepared at all stations around Iloilo Sunset Boulevard.
A full load of goods showcases the volume collected during the Puregold Hakot Relay.
Finisher medals are awarded to participants upon completing the Puregold Hakot Relay.
Families take part in the Puregold Hakot Relay Iloilo, sharing the experience across all ages.
A display of creativity and expression highlights the atmosphere at the Iloilo Sunset Boulevard, with runners wearing costumes of all kinds.
More than a standard race format, the Hakot Relay takes on deeper meaning in today’s context, where rising prices and ongoing uncertainties have made everyday expenses more challenging for many Filipinos. In this sense, it serves as a timely response to the needs of families across the country. By uniting people through a shared activity while allowing them to take home essential items, the initiative reflects both a sense of community and tangible support.
“We’re happy to introduce the Hakot Relay to more regions this year, starting with the Visayas. It’s our way of giving back by creating something people can enjoy collectively, while also helping in a simple but meaningful way. Seeing that kind of response here in Iloilo makes this leg more fulfilling for us,” said Puregold Senior Marketing Manager Ivy Hayagan-Piedad.
The Iloilo A’TIN fanbase joins the race, carrying their banner while taking part in the day’s activities.
A mix of ages is seen along the course, underscoring the event’s inclusive appeal.
Wide smiles and raised hands capture the excitement of the Iloilo leg, with runners carrying large Puregold items gathered during the race.
A group comes together with filled bags and an assortment of Puregold products, with their grins showing the experience and the volume gathered during the race.
A full cart of goods shows the practical value of the event, with items that can help support everyday needs beyond the race.
Colorful costumes stand out along the course, adding to the event’s dynamic energy.
The concert segment draws families, with younger attendees among those enjoying the event.
The Iloilo leg also underscored Puregold’s continued strength in mounting large-scale, on-ground experiences, building on the success of its inaugural Hakot Relay in 2025. Race waves, loot stations, and on-ground activations were carried out with strong organization, ensuring that participants were able to fully experience both the activity and its deeper purpose.
Live performances from Pinoy hip-hop artists bring added energy to the Puregold Hakot Relay as crowds fill the venue during the concert segment.
Flow G takes the stage with a high-energy performance that keeps the crowd locked in.
A fan-favorite in Pinoy hip-hop, Skusta Clee performs a set familiar to many in the crowd.
An enthusiastic, packed crowd fills the concert segment of the event.
The beat takes over the space as Flow G runs through his set, with the crowd moving along to each track.
Skusta Clee brings his signature sound to the stage, filling the concert with a strong, upbeat feel.
Loud cheers and shared reactions spread through the crowd as attendees take in the performance.
Runners crossed the finish line with finisher’s medals, grocery bags, and exclusive event merchandise, with select waves also receiving surprise item drops along the course. More than event giveaways, these take-home items offered relevant resources—something participants could use for their households in the months ahead.
As the series continues its nationwide run, Puregold builds on a concept that resonates for its relevance in today’s environment. With upcoming legs set for South Luzon and Metro Manila, the Puregold Hakot Relay 2026 reaches more communities, delivering a panalo experience that connects people together while responding to the everyday realities faced by Filipino households.
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