Supporting children’s education and making meaningful connections within the communities it serves, Emirates has engaged with several educational entities across Asia; to provide 700 handmade schoolbags and essential stationery supplies directly to young students. Each schoolbag is a piece of history—a limited-edition bag from Emirates’ Aircrafted range, made from the fabrics and parts of Emirates’ iconic aircraft.
With 1300 bags already distributed across Africa, the Asia Aircrafted KIDS delivery is part of a larger initiative by Emirates to repurpose and upcycle materials for the benefit of children across the globe.
Aircrafted Kids by Emirates goes to Asia
In India, Emirates collaborated with Smile Foundation India, a respected institution that provides education, healthcare, and livelihood programs to children aged between 6-14 years. In Bangladesh, Emirates partnered with Kanan, Thikana (Shelter Home), and Ahsania Mission Shishu Nagari – three sister entities across Dhaka that provide shelter for women and children, and a safe place to nurture education and wellbeing. In Pakistan, Emirates worked with SOS Children’s Villages, a renowned entity which serves local communities by creating a nurturing and inspirational space for financially disadvantaged youths to continue their education. In the Philippines, Emirates has been a long-time partner of Virlanie Foundation, a non-profit organization that aims to help disadvantaged children reach their full potential and reintegrate them into society. Through the Emirates Airline Foundation, Emirates has a long history of supporting children’s welfare programs, and Aircrafted Kids is an extension of this work.
Emirates has a local office in India, Bangladesh, Pakistan, so each entity was visited by the Emirates representatives who helped pack the bags and distribute them and were eager to connect with the organizations who do such important work in the community. Inside the bags, Emirates provided school supplies such as stationary, calculators and essentials, as well as a variety of books that can be shared throughout schools.
The next stop on the Aircrafted Kids schoolbags trail is Egypt, with more destinations in the MENA region to follow.
The making of Aircrafted Kids schoolbags
As part of an environmental strategy that includes responsible consumption, Emirates committed to repurposing more than 50,000 kilograms of materials, from 205 aircraft that are undergoing a cabin interior refit and refresh. The team at Emirates Engineering brainstormed a myriad of ways in which the old materials could be reused and upcycled and settled on a range of sturdy backpacks. The high-quality seat fabric of Emirates Economy Class seats is 95% wool and 5% nylon, a flat weave structure sourced from Germany and Ireland which is ideal for upcycling due to its durability and non-flammable nature.
In a dedicated workshop at Emirates, a team of 14 Engineering Maintenance Assistants creatively designed and tailored a whole range of backpacks for children of different ages. The Emirates Corporate Communications, Marketing & Brand team then identified charitable entities, schools and foundations, where the bags could be distributed for most impact, communicating with the NGOs on what their preferences would be. The teams spent weeks researching styles, ensuring the bags were safe and comfortable for children to use. Across all the bag designs, the fabrics were professionally laundered, then further deep cleaned by hand, leather-conditioned for the accents, and thoroughly disinfected before being sewn into unique pieces. Brand new lining was added to the bags, along with functional zippers and adjustable straps, before being packed into specially branded ‘Aircrafted Kids’ boxes and shipped to their final destinations.
With the transport and logistics fully supported by Emirates’ SkyCargo teams, and dnata Logistics across the continents – Aircrafted Kids by Emirates connected the community of employees within Emirates to achieve a meaningful goal.
Aircrafted by Emirates Limited Edition Luggage for sale
Emirates fans can also get involved in this ‘connecting communities’ initiative, by purchasing limited edition luggage in the coming months, as the Aircrafted by Emirates retail range prepares to launch a second phase of the capsule collection. Like the first collection, which sold out in a matter of days – proceeds after costs are donated to Emirates Airline Foundation supporting humanitarian projects around the world. Customers and fans can also donate to Emirates Airline Foundation any time, and help children in need.
