In a major push for financial inclusion in rural communities, GCash — the Philippines’ leading finance superapp and largest cashless ecosystem — and the Philippine Crop Insurance Corporation (PCIC) brought a nationwide digital financial literacy caravan to farming communities, educating over 8,000 farmers in key agricultural regions on using digital tools to access insurance payouts and manage their finances more efficiently.
The Philippine Crop Insurance Corporation, in partnership with GCash, has educated over 7,000 farmers from key agricultural communities nationwide through a series of on-ground digital financial literacy caravans
The initiative helps address the critical challenge of financial inclusion among Filipino farmers, many of whom have traditionally relied on cash or cheque-based systems for financial transactions. This process often resulted in delays and inefficiencies, particularly in receiving insurance claims.
GCash provided a robust solution to this problem through its Funds Disbursement Service, enabling farmers to have the option to receive their insurance claims in real-time through the app. This digital approach reduces the waiting time associated with cheque clearances and empowers farmers to manage their funds with greater ease. For many, this represents a crucial step towards wider participation in the digital economy.
“We extend our sincere gratitude to GCash, the country’s biggest digital finance platform, for their unwavering commitment to promote financial inclusion even in our rural communities,” said Israel Dela Cruz, PCIC business development and marketing manager. “Their dedicated efforts to educate our farmers are instrumental in ensuring financial inclusion for all and that vital financial services reach those who need them most.”
Complementing this effort, the nationwide caravan also delivered essential digital financial literacy education, which equipped farmers with the knowledge and skills to navigate the formal financial system. It visited agricultural communities in provinces including Camarines Norte, Pampanga, Bulacan, Cagayan, Nueva Ecija, Negros Occidental, Leyte, Iloilo, Aklan, Occidental Mindoro, Pangasinan, Agusan del Sur, Batangas, Quezon, Negros Oriental, and Camarines Sur.
During the sessions, participants learned practical digital finance skills, such as navigating mobile wallets, understanding financial transactions, managing funds, and maximizing the benefits of digital services for everyday needs. These efforts were specifically designed for farmers, helping them build confidence in using digital tools for budgeting, saving, purchasing, and microloans.
“GCash is making significant strides in promoting financial inclusivity for farmers in the Philippines by providing them with easy access to vital financial services—such as receiving insurance payouts from PCIC, paying bills, and purchasing agricultural supplies directly through their mobile phones,” said Alda Lou Cabrera, GCash Manager for Public Sector National Accounts. “Additionally, our financial literacy caravan initiative educates and creates awareness among farmers, empowering them to make informed financial decisions, manage their resources better, and build resilience in the face of challenges.”
The partnership with PCIC reflects the broader mission of GCash to ensure that every Filipino, regardless of location or livelihood, can benefit from digital finance. By going directly to farming communities, GCash continues to work toward a future where no one is left behind in the country’s digital and economic transformation. For more information, please visit www.gcash.com.
