Ready for a flavor-packed adventure that’s rolling through the metro? Century Tuna, the ultimate source of delicious, convenient, and protein-packed goodness, is hitting the streets with its #ProteinFit Food Truck series—a vibrant mashup of food, fitness, and fun inspired by the brand’s global ambassador, Park Seo Jun.
Kicking off on October 16 at Eastwood Citywalk, Quezon City, the launch promises an experience that’s as exciting as it is satisfying. This marks the first stop of a flavor fest that’s set to pop up in lifestyle hubs across Metro Manila.
The air will buzz with energy (and the mouthwatering aroma of freshly cooked korean food!) as PSJ’s Kitchen: Protein Picks by Seo Jun serves up Korean-inspired, protein-packed meals like the fiery, umami-rich Spicy K-Noodles just like the Korean Bibim-guksu (or spicy mixed noodles), the savory and hearty K-Tuna Sandwich inspired by the viral street toasts from Korea, and of course, the crowd-favorite, Tuna Kimchi Fried Rice, a well-known and well-loved k-favorite done with a twist, the Century Tuna way. Each dish strikes the perfect balance between nutrition and indulgence — proof that eating healthy can still be bold, flavorful, and fun.
Taking a page from Park Seo Jun’s book, this special menu celebrates the global superstar’s love for good food and balanced living. It’s a delicious nod to his lifestyle that is full of energy, flavor, and that effortless charm K-fans can’t get enough of. Bringing back the hype of the Tuna Fuel Bar that first popped up during his fan meet at the Araneta Coliseum last July 12, this new iteration levels up the experience, blending K-culture excitement with the wholesome goodness of Century Tuna.
From 10 AM to 7 PM, guests can grab a bite, strike a pose, and snag exclusive Park Seo Jun merchandise with a minimum purchase, making it a total treat for both foodies and fans.
And because Century Tuna loves to make things personal, visitors can also drop by the “Face of the Century” Customize-Your-Own-Can booth to pose for their very own collector’s edition tuna can! Park Seo Jun had his turn on the label—now it’s time for the fans! For a special discount available only during the official launch, guests can have their photo taken and watch their customized label printed instantly — a one-of-a-kind keepsake that celebrates individuality and healthy living.
“With the #ProteinFit Food Truck, we’re showing that healthy living doesn’t have to be boring,” said Ray Guinoo, Marketing Director of Century Pacific Food Inc. “We wanted to bring together the idea of fun, healthy food, and K-culture so people can experience for themselves how delicious and exciting a protein-powered lifestyle can be.”
Building on the energy of the brand’s iconic Superbods campaign, the #ProteinFit Food Truck series drives home a simple message: staying fit doesn’t mean missing out on flavor or fun. With its delicious dishes, photo-worthy experiences, and interactive activities, Century Tuna shows that living healthy can be both delightful and rewarding.
Don’t miss your chance to experience the Customize-Your-Own-Can booth at the Eastwood Citywalk from October 16 to 17 — this special experience is only available during the official launch!
Can’t make it to Eastwood? Don’t worry! The #ProteinFit food truck is just getting started! Catch it at these stops:
October 24-26 – Capital Commons, Pasig City
November 6-8 – Uptown Mall, BGC
November 13-15 – San Lorenzo Mall, Makati City
Don’t miss out—dive into bold flavors, capture unforgettable memories, and fuel your fit life on the go with Century Tuna’s #ProteinFit Food Truck series! Follow the hashtags: #CenturyTunaOppa #ProteinFit #PSJsKitchen!
Stay in the loop and follow Century Tuna on social media to see where the #ProteinFit Food Truck heads next!
