Lazada is bringing a sweeter shopping moment to collectors with the “Twinkle Twinkle Sweet Pop Gelato” collection by POP MART, available via the POP MART Official Store on the platform across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines from 10AM (GMT+8), April 17. The new collection will be launched with a range of exclusive vouchers, limited-edition gifts, and collector rewards designed to elevate the experience for fans.
The launch builds on strong momentum for POP MART on Lazada, where the brand recorded double year-on-year Gross Merchandise Value (GMV) growth and a threefold increase in orders during Lazada’s recent birthday mega campaign. Globally, POP MART’s new intellectual property (IP) Twinkle Twinkle, introduced in mid-2024, has rapidly become a core franchise, generating approximately US$301 million in revenue in 2025, an increase of more than 17x year-on-year. In Southeast Asia, revenue for the IP grew more than fivefold, underscoring its strong and growing appeal in the region.
New collection to launch on Lazada with exclusive vouchers, gifts and limited-time rewards
The “Twinkle Twinkle Sweet Pop Gelato” collection will be available on Lazada via the POP MART Official Store across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines starting April 17. 
To mark the launch, shoppers can enjoy exclusive vouchers, free gifts with purchase while stocks last, and tiered rewards that include limited-time collectible merchandise and special set bonuses, with additional mechanics tailored to each market.
In the Philippines, collectors can unlock savings with a PHP200 voucher on a minimum spend of PHP3,000 and PHP480 off with a minimum spend of PHP6,000. Additionally, the first 300 orders will also come with a complimentary transforming face pen, while additional rewards are available at other spend tiers, including a PU Badge with a minimum spend of PHP2,000 (only 500 pieces available) and a Bow Tie + Aromatherapy Disc duo with a minimum spend of PHP4,000 (only 100 pieces available).
Shoppers who spend at least PHP8,999 at this time will also get a chance to take home a Hand-in-Heart Bag (only 10 pieces available), adding an extra layer of excitement for dedicated collectors. With limited quantities available for selected items and gifts, the launch is expected to draw strong interest from both new buyers and existing collectors looking to secure pieces from the latest series.
Enabling faster access to new POPMART collections while enhancing collector experience
Through its partnership with POP MART, Lazada has been expanding access to new IP releases for collectors across Southeast Asia, helping to bring global launches closer to local fans. By housing POP MART’s official store on the platform, Lazada also provides a trusted destination for authentic products, an important consideration in a category where exclusivity and originality are key.
Since last year, Lazada further upgraded its logistics services for collectors in Indonesia, Singapore, Malaysia, and Vietnam to deliver a faster and more seamless experience. Orders from the POP MART Official Store are now shipped within 48 hours and can arrive in as fast as two days, with optimized logistics also lowering shipping costs and making premium art toys more accessible to collectors in the region.
The continued success of POP MART on Lazada highlights a broader shift in Southeast Asia’s eCommerce landscape, where shopping is increasingly driven by interest, identity, and experience. Through collaborations like this, Lazada aims to support that shift by creating more moments of discovery and connection for consumers, while helping brands bring their latest collections to market in ways that are both accessible and engaging.
