Clear skies at 7:00 in the morning, wet and windy by 5:00 PM in the afternoon. The rainy season does not negotiate with anyone’s calendar, and for the professionals who have moved to motorcycle-taxis to protect their schedule, the distance between leaving and arriving has become a gamble on how they turn up.
MOVE IT launched Ride-Ready, a line of commuter essentials built for that gap. Now available exclusively on GrabMart, the range includes a packable rain jacket, a scarf or cap that doubles as a helmet liner, and a refresh kit with travel-size alcohol spray, cooling wipes, and tissue.
The launch comes at a time when motorcycle-taxis have become indispensable to the daily grind. While MOVE IT recorded a 20% growth in monthly users during the first half of the year compared to last year, commuter feedback highlighted lingering hesitations to booking a ride like sudden downpours and scorching heat, along with concerns about shared helmet conditions.
“Filipino commuters have become extraordinarily good at adapting to city life. What they should not have to accept is arriving at a meeting soaked, or starting the afternoon already behind,” says MOVE IT General Manager Wayne Jacinto. “Ride-Ready is a practical answer to that. We want our passengers to step off the ride the same way they left the house.”
MOVE IT also brought Ride-Ready into the busy commercial districts where many of its passengers work. Interactive booths ran at select office buildings in Makati, Bonifacio Global City, Ortigas, and Cebu City from June to July, where commuters claimed Ride-Ready items on site and booked their next trip from the booth.
As the rainy season and worsening traffic remain major concerns for commuters, MOVE IT’s Ride-Ready essentials make every journey easier and more comfortable. By equipping passengers with the right tools, MOVE IT empowers them to keep moving no matter the condition—ensuring they step off their ride fresh, confident, and ready to face the day ahead.
The Ride-Ready range is available on GrabMart starting July 13. Prices start at P275, with special bundles that mix and match essentials for more savings. Details are on MOVE IT’s official social media channels.
