Seven months after ABS-CBN Entertainment breached 30 million subscribers on YouTube. It has nearly four million more subscribers to the channel.
ABS-CBN further solidifies its presence in the digital world, as it attracts more and more Filipinos to subscribe to its channels and accounts on various online platforms.
ABS-CBN Entertainment’s YouTube Channel is one of its major platforms in delivering content[s] to its followers since it went off-the-air in May 2020.
The channel carries the Kapamilya Online Live, whose line-up includes current and old Kapamilya programs. It also simulcasts the Network’s primetime block.
Similarly, the channel garnered more than 42 billion lifetime views. That’s nearly 4 billion higher than the 38.8 billion views, reported by ABS-CBN News in October, last year.
This growth is also reflected in the growing support for the Network’s flagship programs–FPJ’s Ang Probinsyano, for example, gets as much as 1 million views every day; while Huwag Kang Mangamba, garners up to 500,000 views for each part of its chopped episodes.
ABS-CBN Entertainment isn’t only the Kapamilya channel on YouTube that posted impressive growth.
ABS-CBN News, for instance, has nearly 2 million new subscribers, and 1.2 billion new lifetime views. Star Cinema, on the other hand, grew from 3.3 million to 4.2 million, and from 1.1 billion to 1.27 billion in terms of subscribers and views, respectively.
The company’s recording label, Star Music gained nearly 1 million subscribers from its 5.6 million subscribers, as reported last year. Views similarly rose from 2.3 billion to 2.63 billion, as the label aggressively pushed for its new artists, including the up-and-coming P-Pop group, BGYO, and viral sensation, Angela Ken.
Other Kapamilya channels on the said platform which posted similar growth include Pinoy Big Brother (3.6 million to 4.2 million subscribers; 2 billion to 2.4 billion lifetime views) and The Gold Squad (2.4 million to 3 million subscribers; 204 to 275 million views).
There is a strong indication that this surge in subscribers and views will ensue in the coming months and years as ABS-CBN shifts its focus on establishing itself as a dominant entity in the digital world. Thus, it could only strengthen the Network’s bid to turn its digital platforms more profitable as it tries to create new revenue streams.
The company lost free television as its biggest revenue generator last year.
