ABS-CBN Regional Network Group (RNG) was named as World Wildlife Fund (WWF)’s Media Partner of the Year for its unfailing support in helping promote the organization’s vision in preserving the wildlife.
The award was given during the WWF Philippines Anniversary Black and White Benefit at the Manila Polo Club held recently as a part of WWF’s 50th anniversary celebration. The event also marked WWF’s 15th year in the Philippines.
Through airing WWF plugs in its 32 TV stations and 14 My Only Radio (MOR) stations, RNG has helped promote awareness for the protection and preservation of pawikan. Local news programs such as “TV Patrol” and “Umagang Kay Ganda” also followed WWF activities as its representatives visit RNG areas to check their projects or to hold seminars among city stakeholders.
Desiree Bretana, Customer Marketing Group Head for RNG, received the award. “We feel that this is a timely advocacy to support and take to heart, in view of the fast changing climate worldwide,” Bretana said. “This also brings full circle complementary corporate projects like the “11.20.11. Run for the Pasig River.”
ABS-CBN RNG has been supporting WWF since January 2011. Bretana added that RNG will continue to support WWF’s projects in the future.
