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The life insurer’s Chinese New Year celebration is, first and foremost, a gesture of solidarity with and respect for the Filipino-Chinese community, according to Jessica Abaya, Philam Life Head of Marketing. “Philam Life is part of the AIA group, a leading Pan-Asian life insurance organization across Asia Pacific, which has roots in Shanghai, China. This celebration is important to us as it affirms our deep roots in Asia,” she said.
Philam Life’s Chinese New Year dragon is known for being the largest parade dragon in the Philippines. “The dragon symbolizes strength and prosperity, and these are traits that we want our customers to associate with Philam Life,” Abaya added.
Long-standing tradition
Abaya also noted that the Chinese “highly value face time when they interact with anyone for business purposes.”
“Aside from our long-standing tradition of welcoming the Chinese New Year in Binondo, Philam Life has year-round activities that aim to help the Filipino-Chinese community achieve their financial goals through our products and services,” she added. “We hold regular clients forums wherein we discuss current economic conditions, wealth management principles, and applicable product solutions.”
While the Filipino-Chinese market has the same financial needs as any other life insurance client, their order of priorities is characterized by their preference for products with earning potential, thus the tendency to purchase investment or savings products. In addition to offering products that meet their unique financial needs, Philam Life is also doubling efforts to undertake a more specialized recruitment strategy to be able to serve the Filipino-Chinese community better.
Reining in prosperity
“We at Philam Life are dedicated to making dreams and goals real for our clients,” Abaya said. “Regardless of what their Chinese zodiac forecasts say, Philam Life is dedicated to empower more Filipinos to achieve financial security and rein in prosperity this Year of the Wood Horse.”
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