- BUM partners with PEPSI in creating a full clothing lineup
- The designs were presented via fashionshow during the event
- The two brands share the goal of the partnership
#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand, PEPSI, and of the country’s hottest streetwear retail brand, BUM. It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.
Last June 8th, these collaborative capsule collection were unveiled via fashion show. BUM endorser Andrea Brilliantes was present during the event.
#BUMXPepsi Limited Collectionis based on the iconic color palette and logos of both brands–BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger parts and shorts outerwear, as well as caps and bags.
Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the “Live for Now” moments.
The collection can be found on BUM Boutiques and select department stores nationwide.
For more information, visit www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram, and Twitter–@officialbumph.
