Across the Asia-Pacific region, two out of three consumers are significantly prioritizing wellness and innovation when designing their living spaces. Modern homeowners are demanding more from their homes, including their bathrooms. They are actively seeking long-lasting well-being or targeted relaxation to energize their day. As a result, the daily shower is viewed as more than a functional activity, but as a welcome ritual for personal rejuvenation and wellbeing.
GROHE market research* reveals that, on average, consumers spend five minutes per shower. Within this short time, every single moment becomes critical to rejuvenate and refresh the body and mind. This sets the bar for hours of showering well-being lasting throughout their day.
GROHE meets these consumer needs through GROHE Aqua Intelligence, a sophisticated suite of proven and exacting proprietary technologies. Guided by the brand’s purpose of delivering “Pure Joy of Water” (“Pure Freude an Wasser”), this framework combines advanced German engineering precision with user-centric performance. The result is a showering experience that, according to GWI research, meets the needs of discerning customers across the Asia-Pacific region that prioritize innovation (69%), wellness (61%), and brand reliability (60%) when designing their bathroom spaces.
*GROHE commissioned a representative survey with OPINION market research and consulting in five countries (Belgium, France, Germany, Italy and the Netherlands). The survey was conducted in March 2024, with a total of 2,501 people interviewed.
To effortlessly translate these long-lasting wellness benefits into the home, the versatile GROHE portfolio offers seamlessly matched complete shower systems and individual fittings that adapt to any personal lifestyle or design preference. Premium configurations – such as the GROHE Grohtherm SmartControl concealed shower system complemented by the high-performance GROHE Rainshower SmartActive 310 head shower – are expertly engineered to deliver an uninterrupted, invigorating sensory experience.
At the core of this technical excellence are proprietary innovations from GROHE, delivering functional proof to support the daily wellness ritual:
GROHE SmartControl [Intuitive Customization]: Fusing a sleek, minimalist silhouette with intuitive push-and-turn controls, it empowers users to control up to three water functions from a single source. Whether blending a relaxing head shower with an invigorating hand spray, or adjusting water volume, tailoring the daily shower becomes entirely seamless.
GROHE TurboStat [Instant Temperature Control]: Delivers absolute peace of mind by adjusting temperature fluctuations in a fraction of a second. This ensures a steady, comfortable flow that protects against unexpected cold shocks or accidental scalding.
GROHE DreamSpray [Perfect Spray from every nozzle]: An internal precision mechanism that guarantees perfectly uniform water distribution across every single nozzle, enveloping the body in a consistently full, luxurious spray pattern.
GROHE CoolTouch [Assured Thermal Safety]: Engineered with safety in mind for the entire household, an innovative internal cooling channel ensures that the thermostat body always remains entirely safe to the touch.
Bring Home the Showers That Stay With You
Discover how GROHE showers, backed with Aqua Intelligence, delivers a showering experience that stays with you long after the water stops flowing. To explore the full portfolio of solutions, schedule your visit to the nearest [LIXIL Experience Center] or authorized showroom today.
