Leading local multimedia company GMA Network, Inc. (GMA) dominated the National Urban Television Audience Measurement (NUTAM) ratings last March based on figures furnished by broadcast industry’s more trusted ratings source Nielsen TV Audience Measurement.
For the period March 1 to 31 (March 25 to 31 based on overnight ratings), GMA scored an average household share of 35.1 points in NUTAM, notably higher than ABS-CBN’s 31.3 points by 3.8 points and TV5’s 14.6 points by 20.5 points.
Using the assumption that there are five viewers per household, GMA had almost 700 thousand more viewers than ABS-CBN and 3.7 million more viewers than TV5 nationwide for the said period.
In Urban Luzon, which accounts for 77 percent of the total urban television households nationwide, GMA also prevailed over competition with a total-day average of 38.8 share points versus ABS-CBN’s 27.4 points and TV5’s 14.1 points.
GMA averaged 5.4 million viewers in Urban Luzon, approximately 1.6 million more viewers over ABS-CBN and 3.5 million more viewers over TV5.
GMA was consistently ahead of ABS-CBN and TV5 across all dayparts in Mega Manila and Urban Luzon, most notably in the afternoon block where GMA scored ratings equivalent to more than twice that of its rival stations’.
GMA Network subscribes to the Nielsen TV Audience Measurement along with 21 other companies including two local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 14 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.
The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media‘s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.
