- New shows “The General’s Daughter,” “World of Dance Philippines” now part of top programs nationwide
- ABS-CBN starts 2019 strongly as PH’s number one network
ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN led in Mega Manila where it scored 37%, beating GMA’s 28% and in Metro Manila, where it registered an average audience share of 44% against GMA’s 23%.
ABS-CBN likewise led in Total Luzon, where it garnered 40% versus GMA’s 32%, in Total Visayas with 54%, or 29 points higher than GMA’s 25%, and in Total Mindanao with 55%, while GMA only scored 26%.
Meanwhile, ABS-CBN won across all time blocks, particulary in primetime where it earned an average audience share of 50%, or 21 points higher than GMA’s 29%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 27%; in the noontime block (12NN-3PM) with 42%, versus GMA’s 31%; and in the afternoon block (3PM-6PM) with 44%, beating GMA’s 33%.
LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at [email protected]