ABS-CBN opens 2019 as PH’s number 1 TV network

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  • ABS-CBN starts 2019 strongly as PH’s number one network

ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN led in Mega Manila where it scored 37%, beating GMA’s 28% and in Metro Manila, where it registered an average audience share of 44% against GMA’s 23%.

ABS-CBN likewise led in Total Luzon, where it garnered 40% versus GMA’s 32%, in Total Visayas with 54%, or 29 points higher than GMA’s 25%, and in Total Mindanao with 55%, while GMA only scored 26%.

Meanwhile, ABS-CBN won across all time blocks, particulary in primetime where it earned an average audience share of 50%, or 21 points higher than GMA’s 29%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.

The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 27%; in the noontime block (12NN-3PM) with 42%, versus GMA’s 31%; and in the afternoon block (3PM-6PM) with 44%, beating GMA’s 33%.

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